Organizers of the Adirondack Regional Art Trail are hosting a meeting March 8 to explain the trail, get feedback from artists and provide marketing tips.
The trail will be designed to connect Adirondack and north country arts organizations, galleries, theaters, artists and artisans through a website that helps to create a unified identity throughout the region. The website will provide people an easy way to learn what is available and where, and help promote the area as a cultural destination. It will eventually link to other north country attractions, such as agricultural tourism sites and historical locations.
We see it as a multi-stage process, said Melissa M. Hart, communications specialist with Adirondack North Country Association.
ANCA, BluSeed Studios in Saranac Lake, Saranac Lake ArtWorks and Traditional Arts in Upstate New York, Canton, recently received a $59,200 grant from the New York State Council on the Arts to get the project started. The funding was part of the latest round of the North Country Regional Economic Development Council awards.
Were basically in the kick-off stage, Ms. Hart said. We thought, why dont we take it to the people were going to be working with?
For the initial project, organizers are setting up the trail to follow scenic byways to include the Adirondack Trail that runs from Johnstown to Malone, the Central Adirondack Trail from Rome to Glen Falls, and the Olympic Byway, which connects Keesville along Route 86 and Route 3 to Sackets Harbor, where it hooks up with the Seaway Trail.
Organizers are hosting a meeting from 1 to 3 p.m. March 8 at BluSeed Studios, 24 Cedar St., to present the project and share ideas. Among the topics will be establishing basic protocols and setting standards, such as whether artists and organizations will be selected for inclusion by a jury, peer review or some other method.
While participation in the trail will be free initially, the meeting will also survey participants on whether they would be comfortable with a fee if grant funding ended.
We want that critical feedback, Ms. Hart said.
The meeting will also include a presentation by Brooke E. James of the Small Business Development Center at SUNY Canton on marketing art as a business.
Reservations are appreciated and may be made by contacting BluSeed at (518)891-3799 or firstname.lastname@example.org. For more information about the Art Trail, contact Ms. Hart at (518)891-6200 or email@example.com.