Northern New York Newspapers
Watertown
Ogdensburg
Massena-Potsdam
Lowville
Carthage
Malone
NNY Business
NNY Living
NNY Ads
Tue., Nov. 25
ADVERTISE SUBSCRIBE
Serving the communities of Jefferson, St. Lawrence and Lewis counties, New York
In print daily. Online always.
Related Stories

Massena Chamber of Commerce to handle money for airport marketing

PREV
NEXT
ARTICLE OPTIONS
A A
print this article
e-mail this article

MASSENA — The Greater Massena Chamber of Commerce has been selected to handle the money for the North Country Airport Alliance to pay bills for marketing efforts with Cape Air, Adirondack Regional, Massena and Ogdensburg airports.

Chamber Executive Director Michael J. Gleason said he had received a call from a representative with the Saranac Lake Regional Airport.

“They want Massena to handle the money,” he said.

He said the money would be used to market the region’s airports that are part of the North Country Airport Alliance.

“It’s a pot of money for marketing disbursement. The last time we did it was a couple of years ago,” according to Mr. Gleason, who has been involved with the North Country Airport Alliance, a regional airport think tank, for the past five-and-a-half years.

Money for the fund is provided by municipalities, he said. Cape Air, which services those airports, would match the funding, according to Mr. Gleason.

“Cape Air matches whatever we raise. It goes into a marketing fund to spend for newspaper, radio” and other marketing efforts, he said.

The fund will be a separate line item in the chamber’s budget, he said, “so we’ll have to track that money.”

The marketing campaign is designed to increase airport traffic to benefit both the airports and Cape Air. It’s targeted to take effect this spring, according to the executive director. The North Country Airport Alliance is scheduled to meet again on April 11 in Ogdensburg to discuss the marketing campaign.

“It is going to be pretty quick,” he said.

Commenting rules:
  1. Stick to the topic of the article/letter/editorial.
  2. When responding to issues raised by other commenters, do not engage in personal attacks or name-calling.
  3. Comments that include profanity/obscenities or are libelous in nature will be removed without warning.
Violators' commenting privileges may be revoked indefinitely. By commenting you agree to our full Terms of Use.
Giveaway
Syracuse Football Tickets Giveaway
Connect with Us
WDT News FeedsWDT on FacebookWDT on TwitterWDT on InstagramWDT for iOS: iPad, iPhone, and iPod touchWDT for Android
Showcase of Homes
Showcase of Homes