A congressional candidate's television ad uses ominous music, pictures of forlorn elderly people, and facts about Medicare to slam a political opponent.
I'm guessing this isn't the last time I'll write that sentence.
But it is the first, and the occasion is the first attack ad of the 21st Congressional District campaign between Republican Matt Doheny, who approved the message, and Rep. Bill Owens, D-Plattsburgh, who was its target.
The ad hits Mr. Owens for voting for President Obama's health-care overhaul, which it said would raise taxes and cut $716 billion from Medicare. It also points to sluggish job growth in the north country and New York state.
Democrats and some independent fact-checkers dispute the Medicare cuts, and Rep. Paul Ryan, R-Wisc., the Republican vice presidential nominee, included it in his own proposed budget.
Mr. Owens has said that he doesn't believe Medicare's retirement age should be tampered with, and has said that Mr. Obama's health care law could help shore up the program.
Mr. Doheny hasn't really said much about Medicare, other than to say that benefits should remain the same for current retirees or those approaching retirement age. As for the people younger than that? Mr. Doheny hasn't said, but his campaign pledges that it will, indeed, discuss the matter.