The American soda industry is mounting a big campaign to combat New York Citys proposed ban on large sugary drinks.
Lobbyists from soft-drink companies have met with mayoral candidates and City Council members. The industry has hired canvassers to stop people on the street and ask them to sign petitions.
A radio spot has New Yorkers declaring: This is about protecting our freedom of choice.
The American Beverage Association is leading the assault.
Yet New York City has a campaign of its own. Since 2009 it has advertised in subways, in print, on the Internet and on television. The citys message ties soda consumption to obesity. The campaign has cost $2.8 million, most of which was paid by the federal government.
The soda industry regards the public relations fight as important since public health officials point to soft drinks as one of the culprits contributing to obesity in America.
New York City has become a battleground.